[Entrepreneurs] Fwd: Enterprise 2.0 Book Talk with Berkman Fellow Andrew McAfee on Mon 12/7

Paul Bottino pbottino at seas.harvard.edu
Wed Dec 2 21:55:23 EST 2009


BERKMAN BOOK RELEASE on ENTERPRISE 2.0: THE STATE OF AN ART with  
ANDREW MCAFEE
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12/7/09, 6:00 PM ET, Pound Hall Room 102, Harvard Law School

Free and Open to the Public
RSVP required via the form on this page: http://cyber.law.harvard.edu/events/2009/12/mcafee
This event will be webcast live

Berkman fellow, MIT Scientist (http://ebusiness.mit.edu/), blogger (http://andrewmcafee.org/blog/ 
), and tweeter (http://twitter.com/amcafee) Andrew McAfee will talk  
about his new book "Enterprise 2.0: New Collaborative Tools for Your  
Organization's Toughest Challenges". He'll open with a few prepared  
remarks about the book's topic: how the tools and philosophies of Web  
2.0 are making their way into organizations (even traditional ones).  
We'll then open up the session for discussion.

Copies of the book will be available for purchase.

About Andrew:

Andrew McAfee studies the ways that information technology (IT)  
affects businesses and business as a whole. His research investigates  
how IT changes the way companies perform, organize themselves, and  
compete. At a higher level, his work also investigates how  
computerization affects competition itself – the struggle among rivals  
for dominance and survival within an industry.

He coined the phrase “Enterprise 2.0” in a spring 2006 Sloan  
Management Review article to describe the use of Web 2.0 tools and  
approaches by businesses. He also began blogging at that time, both  
about Enterprise 2.0 and about his other research. McAfee’s blog is  
widely read, becoming at times one of the 10,000 most popular in the  
world (according to Technorati). He also maintains a Facebook profile  
and Twitter account.

McAfee is a principal research scientist at MIT's Center for Digital  
Business and is a Fellow at the Berkman Center for Internet & Society  
at Harvard University.

This event will be webcast live; for more information and a complete  
description, see the event web page: http://cyber.law.harvard.edu/events/2009/12/mcafee




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