[Entrepreneurs] Fwd: Enterprise 2.0 Book Talk with Berkman Fellow Andrew McAfee on Mon 12/7
pbottino at seas.harvard.edu
Wed Dec 2 21:55:23 EST 2009
BERKMAN BOOK RELEASE on ENTERPRISE 2.0: THE STATE OF AN ART with
12/7/09, 6:00 PM ET, Pound Hall Room 102, Harvard Law School
Free and Open to the Public
RSVP required via the form on this page: http://cyber.law.harvard.edu/events/2009/12/mcafee
This event will be webcast live
Berkman fellow, MIT Scientist (http://ebusiness.mit.edu/), blogger (http://andrewmcafee.org/blog/
), and tweeter (http://twitter.com/amcafee) Andrew McAfee will talk
about his new book "Enterprise 2.0: New Collaborative Tools for Your
Organization's Toughest Challenges". He'll open with a few prepared
remarks about the book's topic: how the tools and philosophies of Web
2.0 are making their way into organizations (even traditional ones).
We'll then open up the session for discussion.
Copies of the book will be available for purchase.
Andrew McAfee studies the ways that information technology (IT)
affects businesses and business as a whole. His research investigates
how IT changes the way companies perform, organize themselves, and
compete. At a higher level, his work also investigates how
computerization affects competition itself – the struggle among rivals
for dominance and survival within an industry.
He coined the phrase “Enterprise 2.0” in a spring 2006 Sloan
Management Review article to describe the use of Web 2.0 tools and
approaches by businesses. He also began blogging at that time, both
about Enterprise 2.0 and about his other research. McAfee’s blog is
widely read, becoming at times one of the 10,000 most popular in the
world (according to Technorati). He also maintains a Facebook profile
and Twitter account.
McAfee is a principal research scientist at MIT's Center for Digital
Business and is a Fellow at the Berkman Center for Internet & Society
at Harvard University.
This event will be webcast live; for more information and a complete
description, see the event web page: http://cyber.law.harvard.edu/events/2009/12/mcafee
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